160 characters = 1 segment
A plain-text message up to 160 characters counts as one segment. Longer messages are split and counted per segment.
Naamly · Messaging
SMS usage and pricing, without the guessing.
Texting is how your members feel seen. So we kept the pricing simple: a clear segment allowance on every cycle, and a flat $20 block when you need more. No tiers to decode, no per-message math at the end of the month.
- US & Canada
- 500 segments / 4 weeks
- Australia
- 250 segments / 2 weeks
- Extra segments
- $20 per block
First, what a message segment is
Carriers don't bill by message, they bill by segment. Naamly counts the same way carriers do, so what you see in your usage is exactly what was carried on the network.
Emojis and special characters
Emojis, curly quotes, and accented characters switch the message to a different encoding, which drops the limit to 70 characters per segment.
Sent and received both count
Two-way conversations are the point. Inbound replies from members count toward your allowance the same way outbound messages do.
Links and merge fields expand
Merge fields like first name and booking links expand when the message sends, so preview the final length before you blast a list.
Messaging allowances and fees
Your allowance depends on where your gym operates. Everything below is included with your Naamly subscription — the only variable is how much you send.
Region · US / CA
United States & Canada
500 message segments
every 4 weeks
Need more?
$20 per block of 500 segments
Effective rate
$0.04 per segment
| Detail | What it means |
|---|---|
| Included with your plan | 500 message segments every 4 weeks |
| Billing cycle for messaging | Rolling 4-week cycle |
| When you run out | Next block of 500 segments is added automatically |
| Extra segments | $20 USD per block of 500 segments |
| Effective rate | $0.04 USD per message segment |
| Sent and received | Both count toward your segment allowance |
Region · AU
Australia
250 message segments
every 2 weeks
Need more?
$20 per block of 250 segments
Effective rate
$0.08 per segment
| Detail | What it means |
|---|---|
| Included with your plan | 250 message segments every 2 weeks |
| Billing cycle for messaging | Rolling 2-week cycle |
| When you run out | Next block of 250 segments is added automatically |
| Extra segments | $20 USD per block of 250 segments |
| Effective rate | $0.08 USD per message segment |
| Sent and received | Both count toward your segment allowance |
* For businesses with multiple locations, all your locations share one pooled message allowance.
* Custom plans are available for franchisees. If your group has higher messaging volume or a different cycle, we'll build the plan around how you actually operate.
* Pricing, allowances, and block sizes are subject to change. Carrier fees and regulatory requirements vary by country and can affect availability and cost.
Higher-volume messaging?
If your business consistently sends higher messaging volumes, we can create a custom plan with a larger included message allowance. Higher-volume plans can also provide a lower effective cost per message segment while making your monthly messaging costs more predictable.
Straight answers
What happens the moment I hit my allowance?
Nothing stops. Your messaging keeps flowing and the next block is added automatically, so a member never waits on a reply because of a counter.
Do unused segments roll over?
No. Each cycle starts fresh with your included allowance. Extra blocks you purchase inside a cycle are used within that cycle.
How do I keep usage down?
Use SMS where it has the most impact, especially for personal, timely, two-way communication. For routine reminders, broad announcements and large-audience communications, consider whether another Naamly capability or even email (which has no variable costs) may accomplish the same goal more efficiently.
Also keep automations tight, trim unnecessary message length, watch emoji-heavy templates, and use targeted audiences rather than blanket sends.
Remember, better messaging isn't necessarily more messaging. The goal is to use the right channel for the right communication. This also helps avoid message fatigue, keeps your audience more engaged, and makes your important messages more likely to get the attention they deserve.
How will I get billed?
At the end of each billing cycle, your card on file will be charged the extra overage and you would receive a receipt for the purchase showing you exactly how many additional blocks of extra messaging segments were used.
Not sure what's driving your messaging usage?
We'll help you figure it out. Book a quick account review and we'll look at your usage, identify what's driving it, and help you optimize it. If you have multiple locations, we can even create a custom plan for you.